Drama and theatre are present all through this hotel. They are an integral part of both design and the operation. The restaurants for example have show kitchens and both have picture windows and glazed doors onto the riverside terrace. The hotel successfully captures passing trade, much of which is watching the demolition of the old East German parliament, or watching the restoration of the Royal church on the opposite riverbank. Nearby is the Alexanderplatz with one of the largest department stores in Germany, and its square around the rail and tram interchange already turning into the Piccadilly Circus of Berlin as a meeting place or a spot to ‘hang out’. In the next block is the Humboldt University, all of which ensures that the hotel has steady business traffic as well as the tourist trade.

"achieving that elusive goal of all chain hotels: high brand standards and consistency within a design approach that is giving each hotel a boutique feel "

Radisson seems to be achieving that elusive goal of all chain hotels: high brand standards and consistency within a design approach that is giving each hotel a boutique feel through good management of design. If Rezidor can achieve the same trick with the Park Inn and Regent brands, which are also a part of its stable of labels as well as developing a coherent sense of style for Missoni, then its share price will reflect its achievements. This remains one to watch as Kurt Ritter pursues his goal of making Rezidor a major player in the EMEA hotel market.